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	<title>Alex Peters &#187; Banner ads</title>
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		<title>Targeted advertising win</title>
		<link>http://alexpeters.net/2008/targeted-advertising-win/</link>
		<comments>http://alexpeters.net/2008/targeted-advertising-win/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 03:13:48 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Hilarity]]></category>
		<category><![CDATA[Banner ads]]></category>
		<category><![CDATA[Captions]]></category>
		<category><![CDATA[EdgeCurve.com]]></category>
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		<description><![CDATA[EdgeCurve.com runs a semi-regular game where a photo is posted and people compete to submit the funniest caption for it.  Take a look at the archives to get an idea of the pictures and captions submitted in the past. At some point it was decided that archived entries should feature a banner ad between their [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://edgecurve.com/">EdgeCurve.com</a> runs a semi-regular <a href="http://edgecurve.com/captions/">game</a> where a photo is posted and people compete to submit the funniest caption for it.  Take a look at <a href="http://www.edgecurve.com/captions/archives.php">the archives</a> to get an idea of the pictures and captions submitted in the past.</p>
<p>At some point it was decided that archived entries should feature a banner ad between their photos and their captions.  I don&#8217;t think these ads were ever expected to trump the user-submitted captions in awesomeness though.</p>
<p><span id="more-12"></span></p>
<div id="attachment_13" class="wp-caption aligncenter" style="width: 507px"><a href="http://edgecurve.com/captions/game.php?round=197"><img class="size-full wp-image-13" title="Targeted advertising win" src="http://alexpeters.net/wp-content/uploads/2009/05/targeted_advertising_win.jpeg" alt="Certainly looks organic to me." width="497" height="383" /></a><p class="wp-caption-text">Certainly looks organic to me.</p></div>
<p>This was taken from <a href="http://edgecurve.com/captions/game.php?round=197">round #197</a>.  Presumably the ads are selected based on the text content of the page (i.e. the user-submitted captions).  Google&#8217;s ad servers have obviously seen all this talk of digging, eco-friendliness and planting bulbs, and selected what seems to be the right ad for the target audience.  They probably don&#8217;t know how spot-on they were in this instance.</p>
<p>If wins aren&#8217;t your thing (and perhaps while not at work), check out the <a href="http://failblog.org/">FAIL Blog</a> and <a href="http://www.shipmentoffail.com/">Shipment of Fail</a>.</p>
<h3>Update</h3>
<p><a href="http://www.edgecurve.com/view/about/">Mr. EdgeCurve</a> himself was amused enough by this idea to look through the archives for other &#8220;appropriate&#8221; ads, and came across this one (thanks for sending!):</p>
<p><img class="aligncenter size-full wp-image-19" title="Targeted advertising win 2" src="http://alexpeters.net/wp-content/uploads/2009/05/targeted_advertising_win_2.jpeg" alt="Targeted advertising win 2" width="497" height="439" /></p>
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