EdgeCurve.com runs a semi-regular game where a photo is posted and people compete to submit the funniest caption for it.  Take a look at the archives to get an idea of the pictures and captions submitted in the past.

At some point it was decided that archived entries should feature a banner ad between their photos and their captions.  I don’t think these ads were ever expected to trump the user-submitted captions in awesomeness though.

Certainly looks organic to me.

Certainly looks organic to me.

This was taken from round #197.  Presumably the ads are selected based on the text content of the page (i.e. the user-submitted captions).  Google’s ad servers have obviously seen all this talk of digging, eco-friendliness and planting bulbs, and selected what seems to be the right ad for the target audience.  They probably don’t know how spot-on they were in this instance.

If wins aren’t your thing (and perhaps while not at work), check out the FAIL Blog and Shipment of Fail.


Mr. EdgeCurve himself was amused enough by this idea to look through the archives for other “appropriate” ads, and came across this one (thanks for sending!):

Targeted advertising win 2